Luxury watch market seen reaching $37.4 billion by 2034

By AI, Created 11:13 AM UTC, May 19, 2026, /AGP/ – The global luxury watch market was valued at $29.9 billion in 2025 and is projected to grow to $37.4 billion by 2034, according to IMARC Group. North America leads the market now, while analog watches, women buyers and offline stores hold the biggest shares.

Why it matters: - The luxury watch market is still growing, but at a measured pace, with demand supported by wealth concentration, craftsmanship and exclusivity. - The segment is increasingly shaped by where buyers shop, who buys, and which formats hold value. - The report also points to a shift in luxury watches as both status symbols and investment assets.

What happened: - IMARC Group estimated the global luxury watch market at $29.9 billion in 2025. - IMARC Group projected the market will reach $37.4 billion by 2034. - The forecast implies a 2.52% compound annual growth rate from 2026 to 2034. - North America held more than 48.0% of the market in 2025. - Analog watches led the type segment with 71.0% share in 2025. - Women were the top end-user segment with 38.9% share in 2025. - Offline stores controlled 68.9% of distribution in 2025. - More information is available through IMARC Group’s sample request page.

The details: - Rising affluence and the appeal of craftsmanship are central growth drivers. - High-net-worth individuals are a major demand base. - E-commerce is expanding the reach of premium watch brands. - Demand is rising for bespoke and limited-edition timepieces. - Luxury watches are gaining attention as investment-grade assets. - Social media and celebrity endorsements are boosting brand desirability, especially among millennials and Gen Z. - Hybrid watches that mix classic design with smart features are emerging as a niche category. - Sustainability and ethical sourcing are becoming more important in product development. - Personalization is driving limited editions and bespoke services. - Patek Philippe’s Cubitus line was cited as its first new collection in 25 years. - North America’s U.S. market accounts for more than 75% of regional volume. - The Asia-Pacific region is highlighted as a major growth frontier. - Europe benefits from watchmaking heritage, sustainability demand and pre-owned market interest. - Latin America is gaining momentum as e-commerce expands access to luxury imports. - The Middle East and Africa are seeing demand tied to prestige, tourism and emerging affluence. - The report profiles companies including Apple, Breitling, Casio, Citizen, Richemont, Fossil, Hermès, Kering, LVMH, Movado, Patek Philippe, Rolex, Seiko, Swatch Group and Titan. - IMARC Group said the full report includes market sizing, growth-driver scoring, sub-segment data, country-level data, competitive profiles, Porter’s Five Forces, value chain analysis, pricing intelligence and regulatory trends. - The report also includes recent market moves such as Rolex expanding its certified pre-owned program in Southeast Asia and the Middle East, TAG Heuer’s Carrera launch, Seiko Group’s Grand Seiko rollout in Europe and Richemont’s investment in digital traceability tools.

Between the lines: - The market remains anchored in physical retail, even as luxury brands push harder into digital storefronts and virtual shopping tools. - North America’s dominant share suggests the category still relies heavily on mature luxury consumers, while Asia-Pacific offers the clearest expansion runway. - The rise of certified pre-owned programs and traceability tools points to a market where provenance and resale value are becoming part of the purchase decision.

What’s next: - Growth is likely to come from digital retail expansion, personalization, sustainable sourcing and secondary-market strategies. - Brands that can preserve scarcity while broadening access through online channels may be best positioned. - View the full report for the complete market breakdown.

The bottom line: - Luxury watches are no longer just accessories; the category is increasingly built around heritage, resale value and selective growth in premium retail.